Quentin Descat

Head Global Cardiovascular – Commercial Launch Brands Lead

CASE STUDY

The Employer Experience Proposition

Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.

Quentin Descat

Head Global Cardiovascular – Commercial Launch Brands Lead

CASE STUDY

The Employer Experience Proposition

Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.

Speakers

Sample of Keynote Speakers and their Case Studies

Quentin Descat

Head Global Cardiovascular – Commercial Launch Brands Lead

CASE STUDY

The Employer Experience Proposition

Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.

Слайдшоу

Jose Manuel
Cervera-Grau

Executive Director Clinical Oncology

CASE STUDY

Unlocking Efficiency: How Blockchain Revolutionises Clinical Trials Development?

The credit card industry has undergone significant changes over the years, driven by technological advancements, changing consumer behaviours, and regulatory developments. This presentation will trace the evolution of credit card product management, from its early days to the present, and explore the key trends shaping its future. We will discuss how product managers have adapted to new challenges and opportunities, such as the rise of digital payments, the importance of data analytics, and the increasing focus on sustainability. We will also examine the role of innovation in driving product development and enhancing the customer experience. Finally, we will look ahead to the future of credit card product management, discussing emerging trends and strategies that will shape the industry in the years to come.

Show More

Blockchain technology is revolutionising the way clinical trials are conducted and offering transparency, security, and efficiency. By understanding how blockchain can work for you, researchers could streamline data management, ensure the integrity of PROs, and accelerate the development of live-saving treatments.

Bernhard Glombitza

VP, Head Customer Engagement & Clinical Operations EMEA / LATAM

CASE STUDY

Customer Centricity: Key to Accelerating Clinical Trials

Embracing customer-centricity in clinical trials not only enhances patient engagement and satisfaction but also leads to improved recruitment and retention rates. By prioritising the needs and experiences of patients, sponsors can optimise trial design, streamline processes, and ultimately drive better outcomes. However, the industry continues to grapple with the persistent challenges of high costs and extended timelines, which hinder efficiency and access to innovative treatments. Addressing these obstacles demands innovative strategies, such as leveraging technology and collaborative partnerships to drive cost-effectiveness and accelerate trial timelines without compromising quality. It has to underscore the transformative potential of customer-centricity while acknowledging the imperative of overcoming cost and timeline challenges in clinical trial execution.

Show More

Stefania Pirondi

Head of Clinical Project Management Unit

CASE STUDY

Building Effective Partnerships Between Sponsors, CROs, and Sites

Clinical development represents more of a multi-stakeholder integrated approach every day: sponsor companies are forming integrated alliances with their partner as CROs or other third parties, clinical sites and academies in order to create greater efficiencies and productivity. Close monitoring of the effectiveness and performance of integrated relationships offers key results about the impact and satisfaction with these models and important lessons learned for incoming programmes. It is more and more evident that one unique model “One fits for all” it’s not existing.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More

Craig Elliott

Director, Alliance Management

CASE STUDY

Vendor Outsourcing Strategies

This presentation will cover the items to consider for implementing the best Vendor Outsourcing Strategy focusing on ICH E6 compliance, risk assessment and tools to create a strong vendor partnership.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More

Michael Busse

Head of Clinical Development & Operations Germany

CASE STUDY

Patient Recruitment: How to Support Sites with Patient Centric Models?

Reality does not always match feasibility. Patient Recruitment can be very challenging in some indications or special patient populations. To keep timelines and budget, there are several ways to mobilise patients and raise their interest to participate in clinical trials:

Welcome to “Charting the Course: Our Influence on the HCP/Customer Engagement Trek”. Today, we embark on a journey to explore our impact on the ever-evolving landscape of healthcare professional (HCP) and customer engagement. In a world shaped by technology, ethics, and personalisation, our role as navigators of this journey is pivotal. Throughout this discourse, we’ll delve into key topics that define our approach, from leveraging technology to building meaningful connections. Join me as we navigate through these waters together, shaping not just outcomes, but the very fabric of trust and collaboration that underpins every meaningful engagement.

Show More
Thumbnail 1
Thumbnail 2
Thumbnail 3
Thumbnail 4
Thumbnail 5
Jose Manuel Cervera Grau - LillyJose Manuel Cervera Grau - Lilly

Jose Manuel
Cervera-Grau

Executive Director Clinical Oncology

CASE STUDY

Unlocking Efficiency: How Blockchain Revolutionises Clinical Trials Development?

The credit card industry has undergone significant changes over the years, driven by technological advancements, changing consumer behaviours, and regulatory developments. This presentation will trace the evolution of credit card product management, from its early days to the present, and explore the key trends shaping its future. We will discuss how product managers have adapted to new challenges and opportunities, such as the rise of digital payments, the importance of data analytics, and the increasing focus on sustainability. We will also examine the role of innovation in driving product development and enhancing the customer experience. Finally, we will look ahead to the future of credit card product management, discussing emerging trends and strategies that will shape the industry in the years to come.

Show More

Blockchain technology is revolutionising the way clinical trials are conducted and offering transparency, security, and efficiency. By understanding how blockchain can work for you, researchers could streamline data management, ensure the integrity of PROs, and accelerate the development of live-saving treatments.

Bernhard Glombitza - BayerBernhard Glombitza - Bayer

Bernhard Glombitza

VP, Head Customer Engagement & Clinical Operations EMEA / LATAM

CASE STUDY

Customer Centricity: Key to Accelerating Clinical Trials

Embracing customer-centricity in clinical trials not only enhances patient engagement and satisfaction but also leads to improved recruitment and retention rates. By prioritising the needs and experiences of patients, sponsors can optimise trial design, streamline processes, and ultimately drive better outcomes. However, the industry continues to grapple with the persistent challenges of high costs and extended timelines, which hinder efficiency and access to innovative treatments. Addressing these obstacles demands innovative strategies, such as leveraging technology and collaborative partnerships to drive cost-effectiveness and accelerate trial timelines without compromising quality. It has to underscore the transformative potential of customer-centricity while acknowledging the imperative of overcoming cost and timeline challenges in clinical trial execution.

Show More
Michael Busse - Boehringer IngelheimMichael Busse - Boehringer Ingelheim

Michael Busse

Head of Clinical Development & Operations Germany

CASE STUDY

Patient Recruitment: How to Support Sites with Patient Centric Models?

Reality does not always match feasibility. Patient Recruitment can be very challenging in some indications or special patient populations. To keep timelines and budget, there are several ways to mobilise patients and raise their interest to participate in clinical trials:

Welcome to “Charting the Course: Our Influence on the HCP/Customer Engagement Trek”. Today, we embark on a journey to explore our impact on the ever-evolving landscape of healthcare professional (HCP) and customer engagement. In a world shaped by technology, ethics, and personalisation, our role as navigators of this journey is pivotal. Throughout this discourse, we’ll delve into key topics that define our approach, from leveraging technology to building meaningful connections. Join me as we navigate through these waters together, shaping not just outcomes, but the very fabric of trust and collaboration that underpins every meaningful engagement.

Show More
333Stefania-Pirondi---Chiesi-Group333Stefania-Pirondi---Chiesi-Group

Stefania Pirondi

Head of Clinical Project Management Unit

CASE STUDY

Building Effective Partnerships Between Sponsors, CROs, and Sites

Clinical development represents more of a multi-stakeholder integrated approach every day: sponsor companies are forming integrated alliances with their partner as CROs or other third parties, clinical sites and academies in order to create greater efficiencies and productivity. Close monitoring of the effectiveness and performance of integrated relationships offers key results about the impact and satisfaction with these models and important lessons learned for incoming programmes. It is more and more evident that one unique model “One fits for all” it’s not existing.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More
Craig Elliott - Merck GroupCraig Elliott - Merck Group

Craig Elliott

Director, Alliance Management

CASE STUDY

Vendor Outsourcing Strategies

This presentation will cover the items to consider for implementing the best Vendor Outsourcing Strategy focusing on ICH E6 compliance, risk assessment and tools to create a strong vendor partnership.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More